Privacy Policy

Last updated: April 09, 2024

This Privacy Policy applies to the Processing of your Personal Data when you interact with our services, including accessing our Website https://sbc-digital.com/ (“Website”) and contacting us with inquiries regarding our services via email or through the contact form on the Website, as well as any other interactions or communications you may have with us.

This Privacy Policy provides an overview of how we handle your Personal Data and outlines our commitment to protecting your privacy.

Contact Information
Information We Collect
Purposes of Processing Personal Data
Legal Bases for Processing Personal Data
Data Retention
Storage of Personal Data
Sharing of Personal Data
International Data Transfers
Your Data Protection Rights
Children’s Privacy
Third-Party Links
Updates to this Privacy Policy

SBC Digital is the Data Controller responsible for Processing of your Personal Data. Any references in this document to “we”, “us” or “our” are references to SBC Digital only.

All references to “you” and “your” encompass all individuals who are Data Subjects, whose Personal Data we collect, hold, and process as a Data Controller.

Contact Information

If you have any questions or need support regarding your data, reach out to us.

Company Name: SBC Digital s.r.o. ("SBC Digital")

Email: contact@sbc-digital.com

Address: 150 00, Czech Republic, Praha, Plzeňská 3350/18, Smíchov


“Personal Data” refers to any information relating to an identified or identifiable natural person.

“Data Subject” is an individual who can be identified, directly or indirectly, by reference to Personal Data.

“Processing” encompasses any operation or set of operations performed on Personal Data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment, or combination.

“Data Controller” is the entity that determines the purposes and means of the Processing of Personal Data.

“Data Processor” is an entity that processes Personal Data on behalf of the controller.

“Privacy Regulations” refer to the laws and regulations governing the collection, processing, and protection of Personal Data.

Information We Collect

We collect information through various channels to provide our services effectively and to enhance your experience with us. The information we collect can be grouped into the following categories:

Information Directly Provided by You

  • Contact Information which includes your name, email address, phone number, and postal address, which you may provide to us when contacting us or filling out forms on our Website.
  • Business Information which includes your company, job title, and business contact information when you engage with us in a business capacity.
  • Communication Data which includes content of your messages and any attachments you send to us when you communicate with us via email, phone, or other channels.
  • Feedback and Survey Responses you provide when you participate in surveys, provide feedback, or respond to our inquiries.

Information Automatically Collected

  • Usage Information collected when you visit our Website, such as your IP address, browser type, device type, operating system, browsing activity, and other diagnostic data.
  • Device Information collected about the devices you use to access our Website, such as device identifiers, device settings, and location data (if permitted by your device settings).

Information Provided by Third Parties

  • Business Partners and Service Providers, such as marketing agencies, analytics firms, and other service providers. Information obtained may include demographic data, business-related insights, interactions with our Website or advertisements across various platforms, or contact details.
  • Publicly Available Sources, such as online directories or social media platforms. This could encompass publicly shared information such as profile details, posts, interactions with our social media pages or accounts, likes, comments, mentions, shares, and other engagements.

Purposes of Processing Personal Data

We may utilise your Personal Data for the following purposes:

  • To maintain and provide our services effectively. This includes monitoring service usage and ensuring the smooth operation of our platforms.
  • To fulfil our contractual obligations with you. For instance, we use your information to deliver the agreed-upon services.
  • To contact you via email, phone calls, or other electronic communication methods to provide important updates or informative communications related to our services, or any contractual agreements. This may include security updates or notifications about changes to our terms and policies.
  • To share news, special offers, and information with your consent about our services or events similar to those you have shown interest in. You have the option to opt out of receiving such communications at any time.
  • To address and manage any inquiries, feedback, or requests for information or support that you may have. We strive to provide prompt and effective assistance to meet your needs.
  • For business operations, including data analysis, identifying usage trends, and evaluating the effectiveness of our marketing campaigns. This helps us improve our services, products, and user experience.
  • To comply with applicable laws, regulations, and legal obligations. This may include maintaining accurate records, conducting audits, and responding to legal requests.

We process your Personal Data based on the following legal grounds:

  • Contractual Necessity. We process your Personal Data to fulfil our contractual obligations or take steps at your request prior to entering into a contract. For example, we collect your contact information to communicate with you regarding our services and business inquiries.
  • Legitimate Interests. We may process your Personal Data for our legitimate business interests, such as improving our services, conducting marketing activities, and ensuring the security of our Website and systems. We ensure that such Processing is proportionate and respects your rights and freedoms.
  • Compliance with Legal Obligations. We process your Personal Data to comply with applicable laws and regulations, including tax, accounting, and Privacy Regulations.
  • Consent. In some cases, we may rely on your consent to process your Personal Data for specific purposes, such as sending marketing communications. You have the right to withdraw your consent at any time, but withdrawal may not affect the lawfulness of processing based on consent before its withdrawal.


We use cookies on our Website to enhance your browsing experience and improve the functionality of our site. Cookies are small text files that are stored on your device when you visit a Website. They help us recognize your device and remember certain information about your preferences and interactions with our site.

We use only necessary cookies on our Website, which are essential for the operation of the Webite and enable basic functions such as page navigation and access to secure areas. These cookies do not require consent as they are strictly necessary for the functioning of the Website.

Data Retention

We adhere to stringent data retention policies that are periodically reviewed and updated to align with changes in legal requirements and business needs.

We retain your Personal Data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

We retain Personal Data related to our contractual obligations and the provision of services for the duration of the contractual relationship and for a reasonable period thereafter to ensure compliance with legal obligations, resolve disputes, and enforce our agreements.

Upon expiration of the applicable retention period, we will securely delete or anonymize your Personal Data in a manner that prevents its reconstruction or restoration.

Storage of Personal Data

The Personal Data collected by SBC Digital is processed at the company’s offices in the European Economic Area (EEA). We adhere to stringent security measures to ensure the safe and confidential storage of your Personal Data.

Your Personal Data is stored securely in electronic systems with restricted access controls and industry-standard encryption. Access is limited to authorised personnel for legitimate business purposes. We enforce strong access controls and authentication mechanisms to prevent unauthorised access.

Third-party vendors or service providers must adhere to our high standards of data security and privacy protection when they process Personal Data on our behalf.

Sharing of Personal Data

We may share your Personal Data under the following circumstances:

  • Affiliated Companies. In some cases, we may share your personal data with affiliated companies within our corporate group for recruitment purposes. Any such sharing of personal data will be subject to the same level of data protection and confidentiality as outlined in this Privacy Policy.
  • Service Providers. We share your Personal Data with trusted third-party service providers and professional consultants who assist us in delivering and maintaining our services, such as hosting services, payment processors, analytics firms, legal advisors, and other professionals.
  • Business Partners. Your Personal Data may be shared with trusted business partners who collaborate with us to offer joint products or services, including partners engaged in digital marketing campaigns, data analytics, or other business initiatives.
  • Legal Compliance. We may disclose your Personal Data if required by law or in response to valid legal requests, such as court orders, subpoenas, or requests from public authorities. Additionally, we may share your Personal Data if we believe such disclosure is necessary to protect our rights, property, or safety, or those of others.
  • Business Transfers. In the event of a merger, acquisition, or sale of our business, your Personal Data may be transferred as part of the transaction. We take appropriate measures to ensure the confidentiality and security of your Personal Data during such transfers and notify you of any changes to the ownership or control of your Personal Data.
  • Other Disclosures.Your Personal Data may be shared with third parties for purposes not covered by this Privacy Policy if we have obtained your consent to do so. You have the right to withdraw your consent at any time; however, withdrawal may not affect the lawfulness of processing based on consent before its withdrawal.

Prior to sharing your Personal Data, we ensure that these third parties adhere to stringent data protection standards and implement appropriate security measures.

International Data Transfers

While most of your Personal Data is processed and stored within the EEA, there are instances where we may need to transfer your information to recipients located outside of the EEA. This could be for reasons such as global operations, legal compliance, or contractual necessity.

To ensure your data remains protected, we take appropriate measures, including:

  • Implementing data protection agreements with recipients.
  • Using standard contractual clauses approved by relevant authorities.
  • Relying on other legal mechanisms recognized under applicable Privacy Regulations.
  • Assessing recipients' data protection practices and security measures.

By providing your Personal Data to us, you consent to its transfer as described in this Privacy Policy. No data transfer will occur to any organisation or country unless adequate controls and security measures are established.

Your Data Protection Rights

You have certain rights regarding your Personal Data. These rights include:

  • Right to Access. You have the right to request access to the Personal Data we hold about you. This allows you to receive a copy of the information and understand how we process it.
  • Right to Rectification. If you believe that any of the Personal Data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it.
  • Right to Erasure. You have the right to request the deletion of your Personal Data in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.
  • Right to Restriction of Processing. You can request that we limit the Processing of your Personal Data in certain situations, such as when you contest the accuracy of the data or when we no longer need it for Processing purposes.
  • Right to Data Portability. You have the right to receive a copy of your Personal Data in a structured, machine-readable format and transmit it to another Data Controller. This right may apply in limited circumstances and is subject to certain conditions.
  • Right to Object. You can object to the Processing of your Personal Data in certain situations, such as when we process it based on our legitimate interests. For example, if you believe that Processing your data for a particular purpose is unnecessary or unjustified, you can object to that Processing.
  • Right to Withdraw Consent. If we rely on your consent to process your Personal Data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of any Processing we conducted prior to your withdrawal.
  • Right to Object to Automated Processing. You have the right not to be subject to a decision based solely on automated Processing of your Personal Data, including profiling, which produces legal or similarly significant effects on you. There may be exceptions or limitations to this right as defined under applicable Privacy Regulations.
  • Right to Complain. If you have any concerns about how we handle your Personal Data or believe that your data protection rights have been infringed, you have the right to lodge a complaint with the relevant data protection authority. If you are a resident in the EEA, you can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm

To exercise any of these rights, please contact us at contact@sbc-digital.com. We will respond to your request in accordance with applicable Privacy Regulations.

You have the right to exercise your privacy rights without discrimination and free of charge. However, if your request is clearly unfounded or excessive, a reasonable fee may apply.

Please note that legal obligations or legitimate interests may restrict some requests. If we can't fulfil your request, we'll inform you and provide reasons for any limitations.

Children’s Privacy

Our services are not intended for children under the age of 16, and we do not knowingly collect personal information from them without parental consent. If you believe that your child has provided personal information to us without your consent, please contact us immediately. We will take prompt steps to address the situation and delete any such information from our records.

We encourage parents and guardians to supervise their children's online activities and discuss privacy and data protection practices with them. Additionally, we recommend using parental control tools and settings to help protect children's privacy online.

Our Website may contain links to third-party websites not operated by us. If you click on a third-party link, you will be directed to that third-party's website. We highly recommend reviewing the terms and privacy policies of each website you visit. This Privacy Policy does not cover how those third-parties process Personal Data. Consequently, we do not accept any responsibility or liability for the content, privacy policies, or practices of third-party sites or services.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our privacy practices or legal requirements. We will notify you of any material changes to this Privacy Policy by posting the updated version on our Website or through other appropriate channels. We encourage you to review this Privacy Policy periodically for the latest information about our privacy practices.